Search Engine Optimization: WM138
Class Notes, Handouts, and Useful Links
Class 1:
- The Syllabus
- Download PuTTY
- How Many Search Engines Are There?
- Yandex - Russia's Most Popular Search Engine?
- Baidu - China's Most Popular Search Engine?
- Top Search Engines for 2010
- Google's Search Engine Optimization Starter Guide
- Google Friendly Sites
- Google Webmaster Guidlenes
- Search Engine Watch (SEW): Search Engine Marketing Tips & Search Engine News
Matt Cutts Videos
- Matt Cutts - Google 2010 SEO update
- Matt Cutts - Google does not use the keywords meta tag in web ranking
- Matt Cutts - Matt Cutts discusses the importance of alt tags
- Matt Cutts - Qualities of a good site
- Matt Cutts - Some SEO myths
- In-Class Analysis Site: Merrimack College
Class 2:
- Microsoft adCenter Labs Keyword Forecast
- Google Keyword Tool
- NicheBOT: Cross-Search Engine Keyword Research
- SubmitExpress: Free Tools
Class 3:
Class 4:
Class 5:
Class 6:
- Yahoo! Search Marketing Workbook
- SEO Workers Search Engine Optimization Analysis Tool
- Google Sitemaps Documentation
- XML Sitemaps Generator
- Google's Sitemap Generator List
Class 7:
Interesting Reading/Current Events:
- EU gaunches antitrust probe into alleged Google abuses
- Facebook's 'Like This' button is tracking you Whether you click it or not
- How Google's New Local SERP Affected Your Ranking
- Ten Question Litmus Test for Professional SEOs
(and you thought I was joking about knowing your international search engines....)